Fraud Blocker pricing: how the ad click meter works, what the plan tiles list and what to check before paying

Fraud Blocker pricing: the bill follows your ad clicks

Fraud Blocker pricing for Google Ads click fraud protection follows one meter: the number of ad clicks on the ad accounts you protect. This guide leaves amounts to the vendor's live page, because the page text and the data embedded in the same page list different amounts, and the page offers monthly, quarterly and annual views. Read the live page from a US view and switch each view before you decide.

What the plan tiles list

• Tiers: Standard, Pro and Enterprise. Standard and Pro have a trial button, while Enterprise shows a contact button.
• Standard tile: 5,000 ad clicks, 1 website, 3 team members and 90-day data retention.
• Pro tile: 25,000 ad clicks, 50 websites, 10 team members, 90-day data retention and 250 email verifications.
• Enterprise tile: 250,000 ad clicks and above, unlimited websites and team members, 12-month data retention and 1,250 email verifications.
• All plans: protection for Google, Facebook and Instagram ads, real-time monitoring, device fingerprinting, VPN and proxy blocking, customizable blocking rules, CSV export of IP addresses and API access.
• Trial: 7 days, and plans are month-to-month with cancellation from the dashboard, according to the page's FAQ.

Where the page disagrees with itself

The structured data embedded in the pricing page lists five Pro bands, from 10,000 to 100,000 ad clicks, while the visible Pro tile shows one band of 25,000. The tile may be a picker that only the rendered page reveals. The embedded amounts also differ from the amounts in the visible tile text. Separately, the FAQ says AI-powered detection is included in Pro plans, while the plan list repeats the AI detection line under every plan name.

So do not map a click band to a plan from fetched text. Open the live page, set each billing view, move any picker and record the date.

Count your own clicks and test the break-even

Open the Campaigns table in Google Ads, show the Clicks column, and read each of the last three months for every account you would protect. Take the highest month. The page text lists click allowances without naming a reset period, so confirm on the live page whether quarterly and annual views reset monthly. Fraud Blocker counts ad clicks, and the terms say the service pauses when you reach the plan's limit until the next billing cycle, or you may be offered an upgrade, so the busiest month is the one to size for.

Other vendors count something else. ClickCease defines traffic as any user activity on your website that it detects or blocks, including internal page views. ClickGUARD and TrafficGuard band their plans by monthly ad spend, and Lunio says its price is a small fraction of ad spend, quoted on request. Those meters do not convert to one another, so compare fees only after sizing each.

A simple break-even test: divide the monthly fee by your average cost per click. The result is the number of invalid clicks a month the tool must stop beyond what Google already filters.

Terms, fees and hidden limits that shape the real cost

• Trial: it converts to a paid plan automatically unless you cancel before it ends.
• Billing: fees are prepaid for a monthly, quarterly or annual period, and plans renew automatically until canceled.
• Changes: the vendor may change plans and fees, effective at the next billing cycle, and may move you to the closest new plan.
• Taxes: fees exclude taxes.
• Limit reached: the service pauses until the next cycle, or you may be offered an upgrade.

When another route costs less

If Google's Invalid clicks column and credits already show most of the problem, the free steps in the click fraud checks guide come first. If a tool still makes sense, the best click fraud protection software guide groups five tools by what they count, and the Fraud Blocker review covers its limits.