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How-to guides

How to check for click fraud and stop it in Google Ads

Step-by-step help for measuring invalid clicks, tightening settings, excluding IP addresses and asking Google to investigate before paying for a tool.

Measure your own exposure in a safe order and know when a paid tool would help.

2 practical guides

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New to the topic? Begin with the first guide. Otherwise, go straight to the question you need to answer.

Start here · Practical guide

How to stop click fraud in Google Ads: six free checks, IP exclusions and when a paid tool is worth testing

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Guide preview

How to stop click fraud in Google Ads with free checks first: measure what Google filters, tighten settings, exclude IPs, protect forms and escalate.

Bottom line: To stop click fraud in Google Ads, measure what Google already filters, tighten location and keyword settings, exclude repeat IP addresses where the campaign type allows it, protect your lead forms and ask Google to investigate what slipped through. Test a paid tool only after those steps leave a gap.

Buying guide

Best click fraud protection software: five tools grouped by what they count, and the free checks that come first

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Guide preview

Best click fraud protection software for Google Ads: five tools grouped by what each counts and where it works, plus the free Google checks to try first.

Bottom line: The best click fraud protection software for Google Ads depends on what a tool counts, where you advertise and what Google already filters. Five tools are grouped here by meter: ad clicks, site traffic, ad spend and quoted price. Free Google checks come first, and no tool is ranked.