Fraud Blocker vs ClickGuard: which to pick
For Google Ads click fraud, Fraud Blocker bills by ad clicks, the paid clicks on your ads, and blocks directly on Google Ads and Meta Ads. ClickGuard bills by monthly ad spend with unlimited clicks and covers Microsoft Ads too. On monthly billing Fraud Blocker Standard is $79 a month and ClickGuard Lite is $89 a month, as read on October 24, 2026.
| Plan | Monthly view | Yearly or Annual view | Limit and networks |
|---|---|---|---|
| Fraud Blocker Standard | $79 a month | $63 a month on annual billing | 5,000 ad clicks; Google Ads and Meta Ads |
| Fraud Blocker Pro, first slider stop | $99 a month | Pro tile shows $79 in the Annual view | 10,000 ad clicks; Google Ads and Meta Ads |
| ClickGuard Lite | $89 a month | $74 a month billed annually, $888 a year | Up to 5k ad spend; one of Google, Meta or Microsoft Ads |
| ClickGuard Standard | $149 a month | $119 a month billed annually, $1,428 a year | Google, Meta and Microsoft Ads; $149 at 5k to 10k spend |
Fraud Blocker has not approved us as an affiliate yet, so we earn nothing from these links.
Try Fraud Blocker →Ad clicks against ad spend: how each bills
Fraud Blocker counts ad clicks; at a plan's limit the service pauses until your next billing cycle unless you upgrade. ClickGuard counts monthly ad spend, the dollars you spend on ads in a month, with unlimited clicks: Lite covers up to 5k, Standard up to 50k and Pro up to 100k. If you regularly pass a tier, it says it will tell you and help you choose a better fit.
The two meters do not convert into each other, so set monthly billing beside monthly and annual beside yearly. Clicks equal spend divided by cost per click. A personal injury law firm that pays a high cost per click buys few clicks per dollar, so a click allowance covers more of its spend. A store with many cheap clicks reaches that allowance sooner and suits a spend meter.
Networks: Google, Meta and Microsoft Ads
Fraud Blocker blocks directly only on Google Ads and Meta Ads. For Microsoft Ads it exports an IP list that you paste into your campaigns by hand. Its help center says direct Microsoft Ads protection was discontinued on October 11, 2024, because Microsoft provides no API for IP exclusions, and it states Microsoft's limit as 100 IP exclusions per campaign.
ClickGuard Lite protects one of Google, Meta or Microsoft Ads on one website. Standard and Pro protect all three. Its home page lists Search, Display, Shopping, Video, Discovery and Performance Max campaigns.
Fraud Blocker and ClickCease say Microsoft Ads offers no API for IP exclusions, while ClickGuard's help center describes IP and audience exclusions on Microsoft Ads, so ask ClickGuard which of them it applies to your account.
ClickGuard pricing, trials and who should pick which
ClickGuard's own pricing page prints these figures, in US dollars. Standard and Pro rise with spend.
| Plan and spend | Monthly | Quarterly | Yearly |
|---|---|---|---|
| Lite, up to 5k | $89 a month | $80 a month, $240 billed quarterly | $74 a month, $888 billed annually |
| Standard, 5k to 10k | $149 a month | $133 a month, $399 billed quarterly | $119 a month, $1,428 billed annually |
| Standard, 20k | $259 a month | $233 a month, $699 billed quarterly | $207 a month, $2,484 billed annually |
| Pro, 5k to 10k | $199 a month | $180 a month, $540 billed quarterly | $159 a month, $1,908 billed annually |
| Pro, 20k | $359 a month | $323 a month, $969 billed quarterly | $287 a month, $3,444 billed annually |
ClickGuard offers a free trial and says it has no long-term contracts, and its visible page shows no trial length. Fraud Blocker's 7-day free trial on Standard and Pro ends in automatic billing, and ClickGuard's FAQ promises a reminder before its own free trial ends.
Pick Fraud Blocker for Google Ads plus Meta Ads billed by ad clicks; Fraud Blocker pricing has every band. Pick ClickGuard for an account that spends on Microsoft Ads or has many low-cost clicks. More routes sit in ClickGuard alternatives and ClickGuard vs ClickCease.
Sources used for this page
The facts above come from the pages below, read on October 24, 2026. Prices and terms change, so confirm them on the vendor's site before you buy.
- Fraud Blocker pricing page — Vendor pricing page · fraudblocker.com · read October 24, 2026
- Fraud Blocker Terms of Service — Vendor legal page · fraudblocker.com · read October 24, 2026
- Can I protect my Microsoft Ads campaigns? — Vendor documentation · fraudblocker.com · read October 24, 2026
- ClickGuard™ - Pricing & Plans — Alternative provider · clickguard.com · read October 24, 2026
- ClickGuard — Alternative provider · clickguard.com · read October 24, 2026
- Does ClickGuard support Microsoft Advertising? — Alternative provider · docs.clickguard.com · read October 24, 2026
- How to create exclusions for Microsoft Ads — Alternative provider · docs.clickguard.com · read October 24, 2026
- Setting up ClickCease's monitoring for Microsoft Ads account — Alternative provider · support.clickcease.com · read October 24, 2026