Fraud Blocker vs Lunio: published plans or a custom quote

Fraud Blocker vs Lunio: which to pick

For Google Ads click fraud, Fraud Blocker publishes its plans, from $79 a month on monthly billing for Standard (5,000 ad clicks, the paid clicks on your ads), while Lunio prices on request as a share of ad spend and asks for your annual ad spend on its quote form. Prices are as read on October 24, 2026.

Lunio pricing: a share of ad spend, quoted on request

Lunio publishes no price. Its pricing page says its pricing is based on a small fraction of your ad spend and sends you to a quote form headed "Get your customized pricing plan". The spend field reads "Annual ad spend (minimum $500k)", a qualifying threshold on the form, not a price.

Fraud Blocker prints its prices: Standard at $79 a month and Pro from $99 a month, both on monthly billing, while Enterprise shows "Contact Us". Fraud Blocker counts ad clicks and Lunio quotes against ad spend, so the two do not convert.

Networks and IP exclusions on each side

Lunio says it integrates with Google, Bing, Twitter, LinkedIn, Meta, Reddit, TikTok, Yandex, Naver and many more, and its home page says it uses IP exclusions at the campaign and account level.

Fraud Blocker blocks directly only on Google Ads, through IP exclusions, and on Meta Ads, through an excluded Custom Audience: Meta has no IP exclusions, so it builds an audience of bad users and excludes it from your ad sets. For other networks, Microsoft Ads included, it exports an IP list that you paste in by hand.

PPC Protect now opens Lunio's site

ppcprotect.com now redirects to Lunio's home page. Fraud Blocker's alternatives page calls Lunio "originally PPC Protect"; Lunio's pricing and home pages do not use that name.

Trying each before you pay

Fraud Blocker's trial on Standard or Pro is usually 7 days and then bills the chosen plan automatically, while Lunio offers a 14-day free traffic audit instead. The audit gives access to Lunio's full analytics features to assess how much invalid traffic reaches your paid ads. Lunio's pages do not say whether the audit blocks anything, and Fraud Blocker's pages do not say whether its trial blocks clicks.

Pick Fraud Blocker for a small account that wants a published price and blocking on Google Ads and Meta Ads. Pick Lunio for a large advertiser spending at least $500k a year across Google, Bing, LinkedIn, Meta, TikTok and other networks. More options sit in Fraud Blocker alternatives and best click fraud protection software, and Fraud Blocker pricing has every band.